Fallston Group

Building Strengthening & Defending reputations

Engage Your Social Media Channels During a Crisis

Building Strengthening & Defending reputations

Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.

San Diego Mayor Should Step Down

Building Strengthening & Defending reputations

San Diego Mayor Bob Filner should resign; he should take some time to solely focus on his personal issues. After Filner works on himself, if he wishes to seek office in the future, the people will then decide if he is fit for duty.

Congressman Weiner: What Can We Learn

In a digital age where information can be received and delivered instantly, many fail to realize that it is not as easy to retract–or suppress. So seems to be the case with former Representative Anthony Wiener who found himself at the hands of social media when he “tweeted” revealing pictures to a young female “follower” […]

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