Fallston Group

Building Strengthening & Defending reputations

Engage Your Social Media Channels During a Crisis

Building Strengthening & Defending reputations

Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.

Sexual Harassment: Reducing Risk

Building Strengthening & Defending reputations

In order to avoid the severe consequences of sexual harassment reports, prevent legal exposure, and protect managers and subordinates, the Fallston Group offers employers suggestions for reducing risk of sexual harassment in the workplace.

Did He Cross the Line, Hon

How quickly can a seemingly non-violent protest become a threat to public safety and personal property? Recent controversy revolving around Baltimore’s iconic, Café Hon, has made it more apparent how easily that line can be toed. Café Hon owner Denise Whiting’s decision to trademark the word ‘Hon’ to protect her business and brand, caused an […]

Target, Best Buy Provide “Lesson Learned” for Corporate World

By Rob Weinhold — As a result of the January Supreme Court decision which allows corporations to contribute unlimited funds for political activities, both Target and Best Buy each contributed $100,000 to a business group in Minnesota called MN Forward. MN Forward is an organization who advances political agendas in the spirit of private sector […]

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