5 THINGS EVERY BUSINESS MUST KNOW ABOUT FACEBOOK.
Facebook is the most popular social networking site with 1.9 billion monthly users and 75% of users spending 20 minutes or more on Facebook daily. The platform allows users to post photos, share recommendations, send messages and stay in touch with family, friends and colleagues. Unlike LinkedIn, Facebook’s primary purpose is to serve the user […]
4 TIPS TO MAXIMIZE YOUR COMPANY’S PRESENCE ON LINKEDIN
Linkedin Presence LinkedIn is the preferred social media platform for businesses, their employees and professionals across a variety of industries who want to connect and network. As a matter of fact, it is the largest professional networking platform. It is also a primary tool for businesses to recruit talent and for job seekers to find […]
Can You Spot Fake News?
By Kathy Walsh, Director of Marketing Recently I attended the Public Relations Society of America’s International Conference in Boston and one of the sessions I attended focused on the topic of fake news. This post highlights some key takeaways shared by co-presenters Lisa Arledge Powell of Ohio-based MediaSource and Robert Mackle, Director of Media Relations […]
Kathy Walsh Joins Fallston Group as Director of Marketing
Founder of JigSaw Marketing Solutions will now lead Fallston Group’s strategic communications vertical.
And Ultimately, Your Career
Curt Schilling’s most recent social media tirade cost him his job, and the respect of many. Crisis costs time, money, customers, and careers.
Elizabeth Lauten Resigns following Digital Meltdown
Republican Party staffer Elizabeth Lauten is the latest high profile individual to lose her digital composure via social media in a post directed towards Sasha and Malia Obama.
Social Media: The New Norm for Crisis Management?
Is social media the new norm for crisis management? Take a look at these 11 tips for utilizing social media during critical times.
Reputation: Top Strategic Risk Concern for Companies
A recent study conducted by Forbes Insights on behalf of Deloitte shows company reputation and the fallout from reputational damage as the number one strategic risk for large companies, surpassing business model and economic trend concerns. The driving factor behind this shift in concern is social media.
The Social Media Opportunity
Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.
Engage Your Social Media Channels During a Crisis
Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.
