Fallston Group

Building Strengthening & Defending reputations

The Social Media Opportunity

Building Strengthening & Defending reputations

Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.

Engage Your Social Media Channels During a Crisis

Building Strengthening & Defending reputations

Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.

Armed Security is the Best Defense

by Frank Barile The shooting at Johns Hopkins Hospital again brings the concept of workplace violence into focus. By all accounts, those charged with tactically handling this situation did a great job, but this incident is one of hundreds which occur in organizations around the world each year. In this post 911 world, private and […]

Target, Best Buy Provide “Lesson Learned” for Corporate World

By Rob Weinhold — As a result of the January Supreme Court decision which allows corporations to contribute unlimited funds for political activities, both Target and Best Buy each contributed $100,000 to a business group in Minnesota called MN Forward. MN Forward is an organization who advances political agendas in the spirit of private sector […]

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