Patrick Seidl Joins Fallston Group as Strategic Communications Coordinator
Fallston Group, the Baltimore-based, global reputation agency, is pleased to announce Patrick Seidl has joined its team as strategic communications coordinator. Seidl brings five years of marketing, communications and fundraising experience as well as a background in planning and executing large-scale events. In his new role, Seidl will support Marketing Communications Manager, Andrea Lynn, in […]
Is It Too Late for Chipotle to Become An “Industry Leader” in Food Safety?
Chipotle responds to E. coli outbreak; claims it will become a “leader in food safety.”
Boosting Business through Community Involvement
It’s common knowledge that communities flourish when businesses and residents join together for a good cause. The many meaningful contributions that are made by small businesses to communities each year boost morale and help better the lives of residents.
Malaysia Airlines: Responding to Crisis
Here are four strategic steps that Malaysia Airlines took after the disappearance of flight MH370 that companies can model if they are faced with a similar crisis.
Malaysia Airlines: The Press, the Emotion, the Mystery
Malaysia Airlines flight MH370 seemingly vanished into thin air. With 227 passengers and 12 employees on board, the stakes are high and the public and press are demanding answers.
Media Relations 101
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
The Social Media Opportunity
Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.
Remodeling Firm Boosts Public Relations Efforts
Founded in 2000, The Atlantic Remodeling Corporation (TARC) is a Maryland-based residential remodeling firm specializing in energy efficient windows, siding and roofing solutions. The mission of TARC is to deliver a professional remodeling experience from start to finish that exceeds client expectation. TARC engaged the Fallston Group to spearhead its marketing communications strategy to support the mission, vision, goals and objectives of the organization.
College Athletics…Social Media…Crisis Communications
We are all familiar with major news stories involving student athletics which brought their campuses to crisis. Recent stories include: Arkansas football coach Bobby Petrino crashing his motorcycle while riding with his girlfriend; The murder of University of Virginia lacrosse player Courtney Love by her boyfriend and men’s lacrosse player George Hughley; The child abuse […]
