Today’s “The Day”
By Patrick Seidl, Strategic Communications Coordinator Today’s the day that you’ve been working so hard toward for months. It’s the day of your biggest fundraising or other business event. You’ve spent hours marketing your event beforehand – from e-blasts, to scheduled social media content and submission of your pre-event press releases – you’ve done everything […]
A BUSINESS GUIDE TO TWITTER
Twitter is an online platform that allows users to broadcast a short message to other users across the globe. It has become a primary resource for online news and social networking and primarily caters to a male audience. As a social network, Twitter relies on the basic concept of followers. The more people you follow, […]
And Ultimately, Your Career
Curt Schilling’s most recent social media tirade cost him his job, and the respect of many. Crisis costs time, money, customers, and careers.
Twitter – The Go-to Platform for Crisis Communications
Twitter is the most efficient way to relay information during a crisis. It is paramount to have a social media strategy in place that can easily be activated when crisis hits for all businesses.
Six Tips for Managing a Crisis through Social Media
A business’s social media presence is not only a great way to communicate with stakeholders and clients, but it is a highly effective tool when facing a crisis. Here are six tips for managing a crisis through social media.